Versatility You Can Count On!

Toyota’s moving mast reach trucks are in a class all their own when it comes to productivity, performance, and efficiency. These powerful lifts are equipped with innovative ergonomics and technology and offer clear and precise control for fast and smooth handling shift after shift. The Toyota Moving Mast Reach Truck delivers the perfect lift to fit your operation’s needs, even for the most demanding applications.

Warehouses continue to build upward due to space constraints, meaning operators are required to work at higher lift heights that can be difficult to see from the ground level. The high-performance Moving Mast Reach Trucks increase productivity and visibility at height thanks to an innovative mast design, a revolutionary tilting operator compartment, and an optional transparent roof that delivers exceptional visibility.

Designed with the operator in mind, the transparent roof combined with unique mast design offers the operator superb upward visibility with minimal load view obstruction. The unique optional tilting operator compartment reduces the risk of strain for the operator in repetitive high-level applications. It improves the visibility of the load – allowing the operator to see the fork tips when elevated without moving their head. The optional fork laser enhances this even further by helping to pick pallets faster while minimizing damage.

Operators will love the fully adjustable compartment, featuring an adjustable seat, control handle, armrest, steering console, and more. The compartment floor quickly adjusts to improve operator comfort and support. A new optional air-suspension seat makes sure operators can complete their heavy lifting with ease.

Learn more about the moving mast reach truck at

Meet the All-star Wide Receiver!

Meet the All-Star Wide Receiver—The Multidirectional Reach Truck

When it comes to warehousing, wide loads and narrow aisles typically don’t mix. Attempting to stack products like lumber, pipe, or carpet at right angles necessitates wider aisles that can put a hamper on your storage density and productivity. Specially designed to handle wide, bulky loads, Toyota’s Multidirectional Reach Truck provides an innovative alternative to traditional material handling. Articulating load wheels allow the forklift to travel horizontally, permitting compact travel and stacking wide loads in narrow aisles without the need to turn. Operators can easily control and view load wheel placement and travel direction using the operator’s display with directional and mode indicator lights. Combined with the easy-to-use multifunction control handle and open view mast, navigating wide loads through your bustling warehouse has never been easier.

The multidirectional reach truck makes light work of more than just horizontal travel. The truck design provides great visibility and ergonomics when working in high racking. For extra assistance when working in tall racking, the optional carriage-mounted camera system feeds video of the forks and pallet to the standard 7” color touchscreen display for optimal control and precision. Optional Acculaser technology projects a light beam where the forks are positioned. The height and tilt indicator shows mast and fork positioning on the touchscreen display for even more precise load handling.

The Multidirectional Reach Truck’s intelligent design empowers operators to complete tasks confidently and efficiently, shift after shift. The single-axis, multifunction control handle allows simultaneous use of hydraulic functions and travel in one intuitive and ergonomic package. Rigid mast construction and an innovative suspension system help minimize mast sway for precise load handling at maximum lift heights.

To learn more about the new Multidirectional reach truck, visit us online at You may also call our product specialists at (866) 696-9125!



5 Forgotten Things To Expect 4 Reasons To Rent A Forklift For The Holidays published the “5 Things to Expect When You Rent a Forklift“. Southeast Industrial Equipment has a large inventory of 5,000lb pneumatic and cushion tires forklifts ready to rent for the busy holiday season! Read the reasons to rent for the holidays below!

During the busy holiday season your warehouse seems to be as busy as Walmart is on Black Friday! As much prep goes into getting ready for this time of year our customers are at ease knowing they can quickly add material handling equipment to their fleet for extra support by taking advantage of SIE’s large rental fleet!

With an in-house rental department ready to take your call, Southeast Industrial Equipment’s material handling rental equipment is your down-time eliminator for a number of reasons!

1. When production is up but you just can’t keep up.

Why not add a forklift to your fleet by renting for a day, week, month, or longer if needed? When you just can’t see the return on investment to purchase or lease a new or used forklift just to get you through the hectic seasons, renting can be your best option. Here at Southeast Industrial Equipment we offer a wide range of material handling equipment for lease, purchase, or for rent. We have over 200 units in our rental fleet and growing by the day!

2. In case the only forklift you have is down for maintenance.

When you cannot afford the downtime in your warehouse, we are here to deliver a rental to sub in for the equipment that is being serviced.

3. Maybe you have a special project your company is working on.

You need a piece of material handling equipment to get the job done right? Why not rent the perfect piece of equipment along with the attachment that is just what you need? When you do not have use for a full time forklift for the day in and day out or your business, SIE is your go to when it comes to getting a rental to you fast and efficiently for no matter how long or short of a time period you may need.

4. When you need to lift to new heights

Or reach the pallet positions you normally do not use on a daily basis, why not rent the forklift that can reach just that much higher while you have more product to store? We have forklifts for rent that reach up to your tallest rack, so call (866) 696-9125 today or fill out our rental form for the material handling equipment you need now but may not need later!


Watch our video on how renting can be your best option to get you through the busiest times of year.

Warehouse Racking Solutions

Unlock the full potential of your warehouse with Southeast Industrial Equipment Inc., your one-stop shop for industry-specific racking solutions! Maximize storage capacity, streamline operations, and boost efficiency – all with the right racking system tailored to your unique needs. 

SIE Has the Racking Systems You Need 

Different lines of business, be it manufacturing or warehousing, call for various types of racking. SIE knows it’s important to set up a racking system that aligns with your industry to promote maximum efficiency and productivity. Take a look at what racking systems SIE suggests for your industry: 

General Warehousing:

Selective Pallet Racks: The workhorse of warehouses, selective pallet racks offer unparalleled versatility and easy access to palletized goods. They’re perfect for storing a wide range of items and ideal for warehouses with moderate to high product turnover. 

Drive-In & Push-Back Racks: When maximizing space utilization is your top priority, consider high-density storage solutions like drive-in and push-back racks. These systems create a compact storage block, ideal for storing large quantities of similar items. 

Freezer/Cooler Warehousing:

Industrial-Grade Selective Pallet Racks: Maintain optimal product temperature and organization with our industrial-grade selective pallet racks. Engineered to withstand cold environments, these racks ensure the integrity of your temperature-sensitive goods. 

High-Bay Pallet Racks: Take advantage of your warehouse’s vertical space with high-bay pallet racks. These robust systems allow you to maximize storage capacity without sacrificing accessibility

Retail Warehousing:

Shelving & Cantilever Rack Systems: Cater to your fast-paced retail environment with our innovative shelving and cantilever rack systems. Shelving units provide easy access to high-demand items, while cantilever racks offer versatile storage for bulky or oddly shaped merchandise.

Mezzanine Systems: Double your usable floor space with mezzanine systems. Create designated picking areas or office space above your existing footprint, enhancing order fulfillment efficiency and overall productivity. 

General Manufacturing:

Heavy-Duty Pallet Racks: Form the backbone of your production line with our heavy-duty pallet racks. Store raw materials, finished goods, and heavy machinery securely and efficiently.

Cart Racking Systems: Optimize tool and die storage with versatile cart racking systems. These systems keep your essential tools organized and readily accessible, minimizing downtime and maximizing production efficiency. 

SIE has the inventory to maximize your warehouse footprint, your workflow output, and job completion. Check out our entire warehouse catalog to find the equipment that will upgrade your facility’s production!

Want a visual? Check out the Toyota Forklift Warehouse Racking Solutions Infographic to understand different racking systems and their applications.

Contact SIE Today to Maximize Your Warehouse Productivity

Still have questions or a unique storage challenge? Southeast Industrial Equipment Inc. is here to help!  Our racking specialists will conduct a comprehensive needs assessment to design a customized storage solution that perfectly aligns with your specific business requirements.

Contact us for a free quote and unlock the potential of your warehouse!

How To Manage Your Fleet With T-Matics

Toyota’s T-Matics MOBILE and COMMAND products can help you reduce labor and maintenance costs, lost productivity, and damage. And can even help you manage the size of your fleet.

The “new” economy is putting significant pressure on all businesses and management has to do more with less. Job reductions make the headlines, but thinner budgets, productivity pressure and an increased demand for action create just as much havoc as downsizing middle managers and supervisors.
Every day your business is paying significant amounts of money to own and operate your forklift fleet. The cost for each truck can be over $250,000 per year – inclusive of operator salaries, benefits, overtime, truck leases, maintenance, damage, and battery/fuel expense.

For a 50 vehicle fleet, that multiplies to over $12.5 million per year!

Traditional fleet management solutions, like outsourcing maintenance and parts ordering, help make costs predictable, which is beneficial, but does not necessarily provide a meaningful way of reducing costs in real time. Achieving productivity and cost benefits through the deployment of technology is a well-established concept, but can it be applied to forklift fleet and operations management? Can behaviors and costs that have long been considered just “part of doing business” be changed? The answer is YES!

Utilizing advanced technology, T-Matics ensures that your fleet is being used as smartly and efficiently as possible whether you have five forklifts or over 50!

T-Matics Mobile

Intended for any size fleet, T-Matics MOBILE is a cellular-based system what’s ideal for forklifts that are not locked to a single location. It features a plug-and-play install (with no IT involvement), factory and field installation options, electronic hour meter collection error code reporting and fleet utilization.

T-Matics Command

Designed for fleets of at least 15 forklifts, T-Matics COMMAND is a wireless forklift management system that collects data by WIFI or IRF cellular within a designated facility. Advantages include electronic North American safety standards checklists, automated alerts and reporting, auto-calibrated impact management, planned maintenance management, operator access control, and more.


What gets measured, gets managed.

  • Forklift Fleet Tracking – Get visibility of your fleet at all times, whether you’re operating at a single location or your forklifts are being moved around North America.
  • Electronic Safety Checklist – Mandate automated forklift operator checklists before use; eliminate paper and improve accountability and safety.
  • Maintenance Tracking – Get timely notifications on planned maintenance needs and link directly to your dealership for time-sensitive service intervals.
  • Web-Based Reporting – Generate benchmarks and report results daily, weekly, quarterly and/or annually and make more informed decisions based on fleet data.
  • Impact Alerts – Get alerts sent directly to you if your forklifts are involved in an impact.
  • Use Limited To Only Those Qualified – Set permissions to ensure a forklift is being used by certified operators only.


T-Matics Infographic

sources: “5 Ways to Reduce Your Forklift Fleet Costs using T-Matics” – Toyota Industrial Equipment  •  “Reach New Heights” – Toyota Industrial Equipment

Section 179 Tax Deduction – What Does It Mean For Your Business?


Updates to the tax deduction and MORE questions answered!

BLOG GRAPHIC - What You Need to Know About the Section 179 Tax Deduction

Section 179 of the IRS tax code gives businesses the opportunity to deduct the full purchase price of forklifts and other qualifying new business equipment purchased or financed during the tax year up to $500,000 with an added bonus first year depreciation benefit. This years’ spending cap of $2,000,000 is an advantage for small business. Increasing savings and providing for higher profit margins. The PATH Act 2015 (“Protecting Americans from Tax Hikes Act of 2015”) allows for an added 50% bonus first year depreciation deduction.

Our line of Toyota forklifts, from internal combustion lift trucks to electric pallet jacks, are a seamless fit for most applications. In addition, we offer narrow aisle forklifts with swing-mast technology for the high pallet density warehouses and facilities along with complimentary fleet equipment such as utility vehicles, aerial work platforms, multi-directional lifts and more. SIE has added heavy pneumatic forklifts, container handlers and reach stackers to our lineup for the convenience of the lumber, pre-cast materials, port industries and more that we serve throughout the Southeast.

Our customers come to us looking for the top of the line equipment as well as the superior service we are known for. Contact Southeast Industrial Equipment to get a quote for your next equipment purchase or lease and calculate your savings for 2016 below!

Calculate your savings

Section 179 Tax Deduction Calculator


Section 179 Infographic


TOP 5 Forklift Safety Additions

Safety Additions to Forklift

The top 5 forklift safety additions to add to your lift truck are paramount in ensuring the safety of everyone in and around forklifts in your facility.

Southeast Industrial Equipment takes safety to another level for our customers by offering a centralized parts department with over $2 million in inventory ready to add the following 5 things we think you need added to your lift truck.

  • Toyota Genuine Blue LED Safety LightThe Toyota Genuine Blue LED Pedestrian Light is one that we recommend added to every lift truck we sell, lease, or rent to our customers because of the ease of installation and the low sale price. It is a low-cost item to add to any lift truck that will ensure the visibility of these pieces of equipment backing up out of an aisle, trailer, etc.

Submit A Parts Request

  • Somewhat new to the market is the Red Zone Danger Area Safety Light. The red zone light projects a safe zone red line on the floor at your desired distance away from the lift to which pedestrians should not cross when in contact with a lift trucRed Zone Danger Lightk. It is clearly visible on any indoor floor surface and ensures the safe distance of individuals to prevent accidents while in use. The red zone danger area safety light is easily installed to lift trucks and plugs directly into the lift. It is installed on the overhead guard and can be placed on all four sides.

Submit A Parts Request

  • Safety Warning LightsOSHA requirements for this safety accessory vary by application. The strobe light, or beacon, flashing light is only required by OSHA when pedestrians can see the light projected. For example, if you are operating your lift trucks outdoors during the daylight, there is no need for this part. Most, if not all indoor applications will require the lift truck to have a strobe light attached.

Submit A Parts Request

  • back up alarmIn noisy to very loud environments a back up alarm may or may not be of use for a lift truck but in most applications it is very helpful to operators and pedestrians letting them know a lift truck is coming. Whether alerting pedestrians of the lift truck backing up out of an aisle or pulling out of a trailer, the back up alarm for lift trucks are one of the most popular features on our lift trucks.

Submit A Parts Request

  • When operating a vehicle, what is the one thing that immediately comes to mind that you can use to loudly alert others of danger? Your horn, of course, which is why it would feel bare if an operator did not have the option to innately beep a horn when near pedestrians or other potential hazards. A number of Toyota forklift models have an optional rear assist grip which has an option to add an additional horn to. Any type of noise alert that can be administered to let oncoming traffic and pedestrians know that the lift truck is coming will reduce the risk of injury and accidents in the workplace.Rear Assist Grip with Horn

Submit A Parts Request


Check out the optional safety package we offer on all of our used forklifts.

USED EQUIPMENTOptional Forklift Safety Package

In addition to our large inventory of used equipment for sale or lease, we have over 1,000 rental units available at competitive daily, weekly, or monthly rates.

Submit A Rental Request


SIE Supports Our Troops

Southeast Industrial Equipment shows support for our troops with this custom paint job for the Naval Weapons Station in Goose Creek, South Carolina just in time for the Independence Day weekend! We offer a number of custom options for your lift truck and unique paint jobs are just the beginning! Whether in need of special attachments, fork extensions or danger zone warning lights, the possibilities are endless.

Contact us to customize your next lift truck!

SIE proudly recognizes all of the United States Military heroes who have served and continue to serve our country.

Thank you for your service.


Forklift for Troops 20160701_092536_HDR


National Forklift Safety Day

Safety is our top priority here at SIE and June is National Safety Month. We encourage our associates, operators and customers to practice safety at all times when in contact with material handling equipment. As part of National Safety Month the Industrial Truck Association sponsors National Forklift Safety Day annually on June 14th and Southeast Industrial Equipment believes that

A safe workplace starts with safety training.

SIE offers a full line of training options whether you need to keep in compliance with OSHA regulations, operator training, forklift safety training, on-site or in-house training and more. Southeast Industrial Equipment is showing support by offering our safety training class held on June 24th, 2016 from 9:00 AM to 12:00 PM. Our in-house classes are held throughout the year at our Charlotte branch location 12200 Steele Creek Road Charlotte, NC 28273 in the Southeast Industrial Equipment training room. This course offers a range of safety training opportunities from OSHA Compliance to Train-the-Trainer.  Contact us for more information and to book your spot today!

Toyota Material Handling Inc., U.S.A. has created a “Forklifts and Pedestrian Safety” guide to highlight common pedestrian hazards when dealing with material handling equipment.

For information about our safety training class and all other training opportunities, please contact us.

Call (866) 696-9125 to speak to one of our skilled Territory Support Managers.

E-mail us at

National Forklift Safety Day 2016


National Safety Month:

Industrial Truck Association:

Toyota Forklifts :

5 Reasons To Choose Southeast Industrial Equipment

Why choose Southeast Industrial Equipment?

Choose Southeast Industrial Equipment

1. Southeast Industrial Equipment is a second-generation, family owned operation with American roots coming up on our 30th anniversary.  Since 1987 SIE has continued to evolve as the premier supplier of quality equipment, products, and superior services in the materials handling industry.

2. We are the full solution to your material handling needs. With nine locations across the Southeast and an expansive inventory of new and used equipment, we are sure to have the right truck for your application.

3. SIE is dedicated to all lines of equipment we offer from Toyota forklifts, Yard Spotters, Aerial Work Platforms, Very Narrow Aisle Forklifts, Large Pneumatic Forklifts, Utility Vehicles, Personel Carriers, Multi-Directional Lift Trucks, to Floor Cleaning Equipment.

4. Over 1,000 rental units in stock and a centralized rental department ready to take your call! SIE has the most competitive rates in the southeast offering daily, weekly, or monthly rentals.

5. “When a customer has a problem, it becomes our problem.” – President, Cory Thorne. SIE takes pride in providing superior service. Our fleet of fully stocked service vans are ready to take on most issues at your facility or ours. If your break down is after hours, be sure to take advantage of our 24/7 emergency service.


SIE has a centralized parts department with over $2 million in inventory and most parts available overnight for all types of industrial equipment.

We have over 300 associates including highly trained territory managers ready to bring our solutions to you. Through site surveys, product knowledge, training and experience, our sales force will provide you with the knowledge of equipment necessary for your application.

Why stop there? We can provide the paramount warehouse design you have been looking for whether you need a full overhaul, new racking, or updated safety equipment, we do it all! Our warehouse catalog and design partners are the answer to your facility’s productivity needs.

Rest assure that your warehouse is running smoothly with the latest technology SIE has to offer. Fleet Management programs to monitor the productivity of your facility and keep costs down. SIE offers training programs such as operator training, safety training, Train-The-Trainer, and more. Our mission is to keep safety as a top priority to keep productivity up and costs down.

For more information, contact us by phone (866) 696-9125, email, or stop by one of our nine locations scattered through the southeast.