Toyota SAS: Forklift Safety You Can Trust

The threat of a tipover is a frightening thought for anyone operating a forklift. OSHA reports that 42% of all forklift fatalities are caused by tipovers. The areas in which forklifts are operated are oftentimes unpredictable and can force operators into difficult situations. Fortunately, the incredible engineers at Toyota developed a solution to help mitigate these problems and protect forklift drivers.

In 1999 Toyota introduced the System of Active Stability (SAS) and all 4-wheel Toyota forklifts have been equipped with SAS to this day. SAS is able to take over 3,000 readings per second to detect any unsafe operating conditions. If unsafe conditions are detected, the system then activates one of its two main features to improve the stability of the forklift.

The first of these features is the Active Control Rear Stabilizer System. This feature is able to quickly lock the rear axle of the forklift and in turn convert the lift’s triangular stability pattern into a rectangular pattern. This change reduces the risk of a lateral tipover and keeps the forklift as stable as possible.


latitudinal forklift tipover graphic


The second feature of SAS is the Active Mast Function Control System. This feature focuses on the longitudinal stability of the forklift and is able to detect the load weight and extended mast height. The system then deploys forward tilt control or rear-tilt control and reduces the tilt speed of the mast by half of its unrestricted speed. With the mast under control, the threat of a front or back tipover is greatly decreased.


Longitudinal forklift tipover graphic


Both of these features work in unison to keep the forklift at optimal stability. While SAS works to prevent lateral and longitudinal tipovers, Toyota also has plenty of other innovative safety features for other hazards in the workplace. Including devices such as welded overhead guards, operator restraint systems, manually operated horns, skid-resistant entry/exit steps, and operator assist grips. These safety devices along with proper training and maintenance will help to prevent a large number of accidents in your business.

Forklift safety features

SAS is unique to Toyota forklifts and is one of the reasons why Toyota continues to be a leader in material handling safety. The system requires very little maintenance and only needs a 30-second check after every 250 hours of use. At an average maintenance cost of $17 per year, if SAS was able to prevent just one tipover, it would pay for itself more than 1,000 times. SAS is an incredible feature that comes standard on all 4-wheel Toyota forklifts, and it will help keep you and your employees safe

Learn more about our 4-wheel forklifts at:

Meet the All-star Wide Receiver!

Meet the All-Star Wide Receiver—The Multidirectional Reach Truck

When it comes to warehousing, wide loads and narrow aisles typically don’t mix. Attempting to stack products like lumber, pipe, or carpet at right angles necessitates wider aisles that can put a hamper on your storage density and productivity. Specially designed to handle wide, bulky loads, Toyota’s Multidirectional Reach Truck provides an innovative alternative to traditional material handling. Articulating load wheels allow the forklift to travel horizontally, permitting compact travel and stacking wide loads in narrow aisles without the need to turn. Operators can easily control and view load wheel placement and travel direction using the operator’s display with directional and mode indicator lights. Combined with the easy-to-use multifunction control handle and open view mast, navigating wide loads through your bustling warehouse has never been easier.

The multidirectional reach truck makes light work of more than just horizontal travel. The truck design provides great visibility and ergonomics when working in high racking. For extra assistance when working in tall racking, the optional carriage-mounted camera system feeds video of the forks and pallet to the standard 7” color touchscreen display for optimal control and precision. Optional Acculaser technology projects a light beam where the forks are positioned. The height and tilt indicator shows mast and fork positioning on the touchscreen display for even more precise load handling.

The Multidirectional Reach Truck’s intelligent design empowers operators to complete tasks confidently and efficiently, shift after shift. The single-axis, multifunction control handle allows simultaneous use of hydraulic functions and travel in one intuitive and ergonomic package. Rigid mast construction and an innovative suspension system help minimize mast sway for precise load handling at maximum lift heights.

To learn more about the new Multidirectional reach truck, visit us online at You may also call our product specialists at (866) 696-9125!



What is a Reach Truck?

Reach Trucks are forklifts used in narrow aisle applications, such as warehouses. They are designed to have two outer legs that help distribute the load and a single set of wheels in the back. The wheels are located below the operator, which helps create a tighter turn radius. This allows operators to navigate smaller spaces, and still be able to reach higher racking.

Making your aisles taller and narrower is a good way to create more space when your warehouse becomes cramped, but it can also make navigation and material handling difficult. Toyota’s Reach Trucks can be assets to any warehouse fleet – allowing operators to easily navigate in and out of narrow aisles and reach significant heights, all while maintaining lifting capacity. Toyota’s newest Reach Trucks allow for unmatched confidence in the most challenging warehouse environments.


Toyota’s Electric Reach Truck delivers on efficiency and performance like never before. This Reach Truck comes with unique features coupled with the longstanding productivity, ergonomics, and low cost of ownership you expect from Toyota. The Toyota Reach Truck provides optimal visibility when reaching a second-level pallet position. The open view mast utilizes a 4-cylinder design to maximize forward visibility. Rigid mast construction helps minimize mast sway for precise load handling at maximum lift heights. This Reach Truck enables you to reach higher, work smarter, and be comfortably productive whether you’re moving from dock-to-stock, stock-to-dock, or anywhere in between.

For more information regarding the Toyota Reach Truck, call our specialists at (866) 696-9125!











SIE Wins The Prestigious TMHU President’s Award For The Fifth Consecutive Year!

During the Toyota Materials Handling, U.S.A. (TMHU) Annual Dealer Meeting Toyota recognizes the top dealerships in the North American Market with elite awards for their accomplishments from the year before. 

In order to obtain Service Excellence a dealership must excel in PM completion, Toyota Service Market Share, Customer Satisfaction, and Training. SIE was recognized for Service Excellence in 2020. 

For Parts Excellence a dealership must excel in Parts Inventory Management, Parts Sales, Training, Parts Market Share, and Customer Satisfaction. SIE was recognized for Parts Excellence in 2020. 

Sales Excellence is obtained by a dealership for excelling in the areas of Sales Market Share, Sales Coverage, Training, and customer satisfaction. Sales Elite is given to the top dealers in Volume of Toyota forklift. SIE was recognized as a Sales Elite recipient in 2020.   

Finally, Toyota’s President’s Award is only given to the dealerships that excel in ALL areas of the business and meet the top % of their markets. SIE was recognized as a President’s Award winner for 2020! 

SIE Awards 2018

Should You Buy a New or Used Forklift? 4 Factors to Consider

Used ForkliftsGuest post written by Alex Hilke of Conger Toyota-lift out of Green Bay Wisconsin.

If you’re in charge of purchasing forklifts for your company, you might be overwhelmed. After all, there are hundreds of options to choose from. Your biggest question might not be what model to buy or what options you need, but rather:  Should I buy new or used?

Fortunately, this guide will outline four key factors to consider, so you can make the right choice for your company, needs, and budget.

1. The Cost

If you’re like most companies, you’ve got a budget to stick to when making equipment purchases, so buying a used truck can be tempting, since it’s almost always the cheapest option.

Consider as an example these new and used forklift pricing scenarios:

First, a 5,000 lb. LPG-powered cushion:

  • New: Approx. $24,000 to $30,000
  • Used: Approx. $9,900 to $21,900

Second, a 5,000 lb. electric sit-down rider:

  • New: Approx. $35,000 to $40,500
  • Used: Approx. $8,550 to $25,000

But the purchase price alone doesn’t tell the whole story, because there’s another cost factor you may not be aware of that applies to both new and used trucks alike, and that’s the total cost of ownership.

If you’re unfamiliar with the concept, let’s break it down.

The total cost of ownership refers to all expenses related to the operation of the forklift. That includes the purchase price, fuel, operator training, and maintenance costs.

In deciding between new and used, maintenance costs are a critical factor to consider. That’s because used lifts have more wear and tear, and thus higher maintenance costs. Realistically, a used forklift can cost around $3.50 per hour or more in maintenance. A new forklift, on the other hand, will cost around $1.00 per hour.

So, when you consider the total cost of ownership instead of just the purchase price, you’ll get a more holistic look at the real costs of both new and used lifts. And that can help you decide which one is the right choice.

2. Your Work Needs

The standard advice from industry experts is that you should consider a new truck if you plan to use it for more than 4 hours per day, 5 days per week. That means if you’re running an around-the-clock warehousing or manufacturing operation, you’re probably better off going new.

But besides expected service hours, there are a couple other things you should consider. One is your facility’s layout and operational needs. For instance, if you’re operating a warehouse with 25-foot tall racking, you may have difficulty finding a truck with that tall of a mast on the used market.

Likewise, if you’re stacking pallets inside semi-trailers, you might have a tough time finding a lift with a shortened “trucker’s” mast.

If your facility has narrow aisle widths, you may require a short-frame 3-wheel electric forklift, a swing reach truck, or a side loader forklift. Each of these trucks may be in limited supply on the used market. A final factor to consider is the hydraulic setup of the truck.

If you’re using multi-function attachments like paper roll clamps and fork positioners, you’ll need at least four functions, but you may have trouble finding a used truck with that many functions that also meets your other operating requirements. Adding more hydraulic functions is an expensive modification to make. So, if you find yourself in that situation, you’re likely better off going new. That way, you can get the correct configuration from the start.

3. The Truck’s Service History

No matter what your business is, the name of the game is productivity. You’re not buying a forklift to just have it sit unused. You’re buying it to work, and if your operation requires equipment to operate at maximum uptime, you can’t afford to risk costly downtime events.

When it comes to greater reliability, less downtime, lower maintenance, and overall better productivity, new is the way to go. Obviously, new trucks won’t have any wear and tear from prior use. But in case something does go wrong, you’ll have the peace of mind of an extended warranty. Not all used forklifts come with that assurance.

Conversely, if you’re planning on having the lift serve as a spare or part-time truck, you may have a bit greater appetite for risk, and a used lift truck might be a good choice.

In that case, you’ll need to carefully consider the truck’s history before buying. For starters, make sure to get the service hours and maintenance log upfront.

Then, see if you can find out more about the truck’s previous operating environment.

After all, certain kinds of work environments and operating practices can take their toll on these machines, including:

  • Extreme heat or cold
  • Continuous operation across multiple shifts
  • Poor maintenance practices
  • Operator abuse

If you’re eyeing an electric lift, there’s another aspect of service history you’ll need to consider: The condition of the battery.

Unfortunately, this is something buyers often overlook. But since a new battery can cost anywhere from $3,000 to $12,000 or more new, you’ll want to make sure that you don’t.  A good rule of thumb is to look for batteries with at least 80% capacity remaining. That equates to roughly four hours of usage before needing a charge.

Now, if you’re comfortable with the truck’s history and current condition, your next step is to have a qualified technician inspect it. They can alert you to anything that’s structurally deficient, mechanically defective, or that jeopardizes safety, like:

  • Compromised overhead guard
  • Binding or lopsided mast
  • Leaks
  • Loud noises
  • Wiring issues
  • Unevenly worn tires

One way to reduce your risk of buying a shoddy used truck is to purchase from a factory-authorized dealership. Because they must meet stringent manufacturer standards to carry their brands, you can trust the quality of the used lifts they sell.

4. Your Urgency

In a perfect world, you could predict exactly when you’d need a lift truck. You’d be able to plan ahead and make the arrangements to get it in time. But the reality is that your operational situation and needs can change at any moment.

Maybe you’re experiencing a sudden surge in business. Or perhaps one or more of your current lift trucks are out of commission. Either way, you may find yourself in urgent need of a forklift. If that’s the case, you might need to consider going with a used truck. In some cases, you can buy a used lift truck and put it to work in as little as a day or two. Especially if you’re buying from a local, certified dealership.

New trucks, on the other hand, can take as much as 18 weeks before they ship from the factory to the dealership and are ready for the customer, and that simply might not be an acceptable time frame for you and your company.


There you have it: Four key factors to help you decide between buying a new or used forklift.

We’ve given you a lot of useful information, but you may still have questions. If that’s the case, there’s no substitute for consulting with industry experts who know lift trucks. The experts at Southeast Industrial Equipment can help answer any questions particular to your situation so you can get the perfect lift for your needs and budget.

SIE Wins The Prestigious TMHU President’s Award For The Fourth Consecutive Year!

During the Toyota Materials Handling, U.S.A. (TMHU) Annual Dealer Meeting Toyota recognizes the top dealerships in the North American Market with elite awards for their accomplishments from the year before.

In order to obtain Service Excellence a dealership must excel in PM completion, Toyota Service Market Share, Customer Satisfaction, and Training. SIE was recognized for Service Excellence in 2018.

For Parts Excellence a dealership must excel in Parts Inventory Management, Parts Sales, Training, Parts Market Share, and Customer Satisfaction. SIE was recognized for Parts Excellence in 2018.

Sales Excellence is obtained by a dealership for excelling in the areas of Sales Market Share, Sales Coverage, Training, and customer satisfaction. Sales Elite is given to the top dealers in Volume of Toyota forklift. SIE was recognized as a Sales Elite recipient in 2018.

Finally, Toyota’s President’s Award is only given to the dealerships that excel in ALL areas of the business and meet the top % of their markets. SIE was recognized as a President’s Award winner for 2018!

The news was announced by Southeast Industrial Equipment President, Cory Thorne. – “I want to thank each and every one of you for your contributions in helping SIE earn these awards. We have now been recognized with Toyota’s prestigious President’s Award for the 4th straight year, and I can’t say THANK YOU enough!”

PRESS RELEASE President’s Award

SIE President's Award

Toyota Forklift Service Excellence AwardToyota Forklift Parts Excellence AwardToyota_SalesEliteAward_Logo

SIE Donates Forklifts & Pallet Jacks to Support Red Cross Hurricane Florence Relief

October 12th, 2018 — In collaboration with Toyota Materials Handling U.S.A. (TMHU), Southeast Industrial Equipment’s rental and parts departments responded to numerous American Red Cross requests for materials handling equipment rentals to assist in Hurricane Florence relief efforts at warehouse locations near SIE’s Florence, SC, Columbia, SC, Wilson, NC, and Hampton Roads, VA branches.American Red Cross Donation from SIE

Hurricane Florence has had devastating impacts in North and South Carolina. After making landfall in the Southeast, many rivers swollen with rain, have caused historic flooding and threatened homes, industries, and infrastructure. Preliminary information suggests that between 8,000 to 10,000 homes may have suffered major damage or were destroyed. More than 3,500 Red Cross disaster workers from all over the country are helping to shelter, feed and support people affected. Working with partners, the Red Cross has served more than 921,600 meals and snacks, provided more than 114,700 overnight stays (92% by the Red Cross), distributed more than 138,200 relief items like diapers and comfort kits for people forced from their homes.

The Red Cross submitted forklift rental requests to TMHU who then got in touch with executives at Southeast Industrial Equipment to respond with immediate assistance. SIE delivered 11 Toyota hand pallet jacks and 13 Toyota forklifts to Red Cross locations throughout the devastation to assist in warehouse facilities to move pallets of water, food, and other items needed. Southeast Industrial Equipment donated one month of the rental equipment to the Red Cross and TMHU will donate the remaining months expenses.

Nationally, Toyota Material Handling assists the Red Cross with volunteer forklift training and encourages employees to become certified Red Cross forklift operators. The national partnership with the American Red Cross is Toyota’s commitment to support local communities and neighbors to ensure everyone gets through tough times together.

It is a privilege of SIE to be able to partner with Toyota Materials Handling, U.S.A. to help those in need during hard times.

The Solution to Changing Boat Storage Trends with Toyota’s Marina Forklift

Toyota’s High Capacity Marina Forklift is the solution to changing boat storage trends and the unique challenges faced by marina owners and dock workers.

High Capacity Marina Forklift Lifting a Boat

Once considered too costly for many boat owners, the advantages of dry storage (protection from the elements and advancements in building materials technology that make warehouses better able to withstand hurricanes, as well as increasing the load-bearing capabilities of the racking) have created an increased demand in many marinas. This also creates industry-specific challenges for marina and dock owners, such how to quickly access and move boats from the warehouse to the water, and how to house all those boats that were once in slip storage.

Marina owners are looking for specialty equipment that can maximize efficiency while maintaining safety and protecting their customers’ investments. The Toyota High Capacity Marina Forklift is the answer to those challenges. Customized for your application, with a lifting capacity of 15,000 – 55,000lbs, and forks that can handle any boat size you need to accommodate, this forklift can get the job done.

State of the art technology gives operators eyes in the back of their heads with must-have tools like an on-board rack height calculator and a backup camera, all in real-time and displayed on a 7” MD4 screen.MD4-7IN TOUCH SCREEN DISPLAY MARINA FORKLIFT

A two-stage mast built to reach new heights, gives you the ability to stack beyond traditional two and three-tiered racks, allowing marina owners to build up instead of out, and maximizing space. A forklift with negative lift, standard on Toyota’s High Capacity Marina Forklift, eliminates the need for cranes when lowering boats into the water, and optional wireless remote control gives operators the ultimate advantage in precision maneuverability.

Adapting to changing conditions and responding to new trends are critical to creating success in any industry. Having the right equipment, at the right time, along with a great support network can make all the difference. Contact your local Southeast Industrial Equipment branch today to see if the Toyota High Capacity Marina Forklift is right for your application.

9 Ways To Prepare Your Forklift For Summer

“Employers have a responsibility to protect their employees from the brutal summer heat, but protection also significantly impacts the bottom line, since productivity notoriously slows down during the summer,” says Terry Wickman, President of Keytroller.” Keeping your forklift operators safe from the summer heat ensures better productivity for tomorrow and years beyond.”  Not only does heat directly affect the employees working in it, but it can also affect the equipment they need to get the job done. Here are a few things to keep in mind as the summer temperatures continue to rise and how to prepare your material handling equipment.

Forklift Safety in the Summer HeatChances are you’ve heard of heat strokes and exhaustion from the sun, we as humans can experience but, do you know how the heat affects your forklifts and material handling equipment? As aforementioned, paying extra attention to your machinery can prevent a less productive workplace. If a piece of equipment isn’t working properly, due to heat, it can hurt the employees and customers and it is not likely that safety will be the first thing on an operator’s mind when maneuvering your facility. While keeping your application as cool as possible for your operators and associates, let’s start with the obvious ways to prevent equipment mishaps.

  • Overheating: Just as too much heat can cause internal issues with us; it can do the same with forklifts. Therefore, it is important to keep your cooling system, in an internal combustion forklift, in tip-top shape.
    • Be sure to keep coolant fluid levels up to, at least, the minimum level. Failure to do so could result in engine damage.
    • Regularly replace and replenish coolant liquids. The liquid deteriorates and the chemicals can cause further damage to the coolant system mechanisms.
    • Check the radiator for any damage. Cracked or malfunctioning radiators can cause the pressure to drop drastically which causes important coolant flow, overheating, and possible leaking. This depressurization can also cause damage to the transmission.
    • Check radiator hoses for cracks and tightness because heat enhances the effect of cracking and deterioration of rubber. If you notice a radiator hose is loose or cracked, replace it ASAP.
    • Internal Combustion Forklifts – regularly check filters and oil to ensure that your forklift is ready to operate in the heat.
    • Electric Forklifts – High temperatures of the summer cause concern for excess corrosion and low fluid levels. The extreme heat causes evaporation of the battery fluids which can lead to a decrease in the length of your forklift’s life. Avoid this by making sure that you have the correct level of water in the battery cells and that the PH is right for the battery.
  • Tires  As mentioned before, heat enhances the effects of cracking and deterioration in rubber.
    • Pneumatic tires – It is important to check the pressure in the tires, because when the heat raises so does the pressure in your tire. It’s never a bad idea to let a little bit of air out in the summer.
    • You should always check to make sure that your tires are properly inflated, no matter what season it is, especially in the summer. Doing all of these things should help prevent a blowout.
  • Maintenance – No one wants to lose time or money, so it is super important to be on top of your maintenance schedule during the summer.
    • Performing regular inspections and maintenance is key to preventing the majority of heat-related issues with your forklift and material handling equipment.

No matter the season, it is always important to inspect your forklift before beginning any job. Inspection can save everyone a lot of trouble. Remember to always make sure you’re ready for a safe shift so you can get your job done quickly and enjoy some fun in the sun!

Beat The Heat Summer Service Special

Toyota Electric Walkie Pallet Jack – The King of Horizontal Applications

The go-to, dock-to-stock piece of equipment that Toyota, the industry leading forklift manufacturer, offers is the Electric Walkie Pallet Jack – the delivery, retail, distribution solution and so much more! Toyota forklifts haven’t been the #1 selling forklift in the U.S. for the last 15 years because people like the color orange! See why decision makers just like you are choosing this pallet jack.

Secrets of Success
Successful delivery practices evolve to meet new challenges as they develop.
For instance, the side loading doors commonly used for beverage delivery companies
of past years have been traded out for dry van trailers with lift gates. Evolutions in
delivery and distribution across industries mean some companies are moving away
from two-wheel dollies to pallet jacks for deliveries. These provide several advantages:

Advantages of Toyota Forklift Electric Walkie Pallet Jack


Features that CAN’T BE BEAT

  1. Safety  –  The 8HBW23 has an IP65- rated, 24-volt, electrical system. The 6 indicates that the electrical system has a dust tight defense against the intrusion of solid objects. This eliminates the concern of workers loosing a finger from accidental contact or some kind of debris getting into the electrical system and causing problems. The 5 indicates that water projects from a low pressure nozzle, from any direction and will not interfere with the electrical system nor cause any harmful effects. The 8HBW23 also features an anti-rollback system so operators can feel confident about their safety when operating on an incline. Click-To-Creep is another great feature that offers an extremely smooth low-speed control for operating on lift gates and crowded docks. The electric walkie pallet jack also comes standard with an electric horn and emergency power disconnect.Toyota Electric Walkie Pallet Jack
  2. Efficiency  –  The 8HBW23 is smoother and more efficient than ever before. It features the new AC Drive Motor providing fast responses to operating commands, precise power control, and high productivity rates. This means it can operate with fast acceleration and speed while loaded or unloaded. Efficiency is also improved through the regenerative braking system. Another great feature is the standard electronic brake release. This feature increases productivity by allowing movement of the pallet jack manually when the battery is running low, or if someone forgot to charge it. Speaking of charging, this walkie features simplified charging. It comes with a durable, high-output, built- in battery charger that’s over 93% efficient.
  3. Ergonomics  –  The 8HBW23 was designed with the best interests of operators and business owners in mind. Toyota aims to continuously improve on every aspect of their products, including the comfort and ease of operations for workers. The Electric Walkie Pallet Jack comes with an easy steering system and a multi-function control handle that was designed with the hands in mind. The handle has an angled hand grasp for maximum comfort and ease. It also allows you control of all functions with the touch of your fingertip. Users are even able to customize the operator keypad. Perhaps the most important feature of this ergonomic design is the pinwheel capability which allows for right angle stacking.
  4. Service –  Toyota has integrated an easy-to-service design in this pallet jack which features a cover that can easily be taken off and reinstalled without the use of any tools. This makes servicing your pallet jack extremely easy and fast. With all these amazing features the electric walkie pallet jack will provide more productivity for a longer life cycle, as well as, a lower cost of ownership; making it a no-brainer for anyone in the market for a narrow aisle, dock-to-stock material handling option.

What better way to EXPERIENCE TOYOTA PRODUCTS than to WIN IT FOR FREE!!! Enter TODAY before time runs out to experience the ease of the Electric Walkie Pallet Jack FREE for one year!

2017 Electric Pallet Jack Promotion - Southeast Industrial Equipment