Versatility You Can Count On!

Toyota’s moving mast reach trucks are in a class all their own when it comes to productivity, performance, and efficiency. These powerful lifts are equipped with innovative ergonomics and technology and offer clear and precise control for fast and smooth handling shift after shift. The Toyota Moving Mast Reach Truck delivers the perfect lift to fit your operation’s needs, even for the most demanding applications.

Warehouses continue to build upward due to space constraints, meaning operators are required to work at higher lift heights that can be difficult to see from the ground level. The high-performance Moving Mast Reach Trucks increase productivity and visibility at height thanks to an innovative mast design, a revolutionary tilting operator compartment, and an optional transparent roof that delivers exceptional visibility.

Designed with the operator in mind, the transparent roof combined with unique mast design offers the operator superb upward visibility with minimal load view obstruction. The unique optional tilting operator compartment reduces the risk of strain for the operator in repetitive high-level applications. It improves the visibility of the load – allowing the operator to see the fork tips when elevated without moving their head. The optional fork laser enhances this even further by helping to pick pallets faster while minimizing damage.

Operators will love the fully adjustable compartment, featuring an adjustable seat, control handle, armrest, steering console, and more. The compartment floor quickly adjusts to improve operator comfort and support. A new optional air-suspension seat makes sure operators can complete their heavy lifting with ease.

Learn more about the moving mast reach truck at

The Right Tool for The Job

Whether you need to lift a couch or a dining room table, the Furniture Order Picker is up to the task. Designed to handle your pallet-less tasks, the Furniture Order Picker will accommodate carts or furniture platforms and can lift a wide variety of large or bulky items while maximizing space utilization and providing unmatched stability and speed. Additionally, you’re getting a high-performance lift with superior ergonomics, enhanced visibility for increased productivity, and an all-around power player that can take your fleet to another level.

The Furniture Order Picker has many advantages:

  • Upgraded lift and lower speeds
    • Allow for maximum flexibility and increased accuracy while picking products
  • Multifunction control handle
    • Features ergonomically positioned handgrips, dual thumbwheels, and lift, lower, and horn buttons for simplified operation of controls with either hand
  • Standard Mesh Mast Guard
    • Provides enhanced airflow for greater comfort and efficiency
  • Glance and Go Display
    • Provides a quick summary of critical information
  • Auto-Locking Clamp
    • Allows for quick locking onto clamp blocks on platforms or carts
  • AC Drive and Lift Motors
    • Provide superior performance and energy efficiency as well as reduced maintenance costs due to fewer moving parts.

The Toyota Furniture Order Picker was designed for operator comfort and ease of use starting with our intuitive and ergonomically designed control handle. Equipped with same-time speed, lift and lower function, and an on/off switch for ease of use, the Furniture Order Picker enhances productivity through design. The advanced suspension system and hydraulic mast staging help improve operator comfort throughout a shift. Additionally, the low step height combined with the padded floor provides the operator with a comfortable ride during travel and elevation changes.

To Learn more about the Toyota Furniture Order Picker, visit us online at or give us a call at (866) 696-9125 today!

Meet the All-star Wide Receiver!

Meet the All-Star Wide Receiver—The Multidirectional Reach Truck

When it comes to warehousing, wide loads and narrow aisles typically don’t mix. Attempting to stack products like lumber, pipe, or carpet at right angles necessitates wider aisles that can put a hamper on your storage density and productivity. Specially designed to handle wide, bulky loads, Toyota’s Multidirectional Reach Truck provides an innovative alternative to traditional material handling. Articulating load wheels allow the forklift to travel horizontally, permitting compact travel and stacking wide loads in narrow aisles without the need to turn. Operators can easily control and view load wheel placement and travel direction using the operator’s display with directional and mode indicator lights. Combined with the easy-to-use multifunction control handle and open view mast, navigating wide loads through your bustling warehouse has never been easier.

The multidirectional reach truck makes light work of more than just horizontal travel. The truck design provides great visibility and ergonomics when working in high racking. For extra assistance when working in tall racking, the optional carriage-mounted camera system feeds video of the forks and pallet to the standard 7” color touchscreen display for optimal control and precision. Optional Acculaser technology projects a light beam where the forks are positioned. The height and tilt indicator shows mast and fork positioning on the touchscreen display for even more precise load handling.

The Multidirectional Reach Truck’s intelligent design empowers operators to complete tasks confidently and efficiently, shift after shift. The single-axis, multifunction control handle allows simultaneous use of hydraulic functions and travel in one intuitive and ergonomic package. Rigid mast construction and an innovative suspension system help minimize mast sway for precise load handling at maximum lift heights.

To learn more about the new Multidirectional reach truck, visit us online at You may also call our product specialists at (866) 696-9125!



What is a Reach Truck?

Reach Trucks are forklifts used in narrow aisle applications, such as warehouses. They are designed to have two outer legs that help distribute the load and a single set of wheels in the back. The wheels are located below the operator, which helps create a tighter turn radius. This allows operators to navigate smaller spaces, and still be able to reach higher racking.

Making your aisles taller and narrower is a good way to create more space when your warehouse becomes cramped, but it can also make navigation and material handling difficult. Toyota’s Reach Trucks can be assets to any warehouse fleet – allowing operators to easily navigate in and out of narrow aisles and reach significant heights, all while maintaining lifting capacity. Toyota’s newest Reach Trucks allow for unmatched confidence in the most challenging warehouse environments.


Toyota’s Electric Reach Truck delivers on efficiency and performance like never before. This Reach Truck comes with unique features coupled with the longstanding productivity, ergonomics, and low cost of ownership you expect from Toyota. The Toyota Reach Truck provides optimal visibility when reaching a second-level pallet position. The open view mast utilizes a 4-cylinder design to maximize forward visibility. Rigid mast construction helps minimize mast sway for precise load handling at maximum lift heights. This Reach Truck enables you to reach higher, work smarter, and be comfortably productive whether you’re moving from dock-to-stock, stock-to-dock, or anywhere in between.

For more information regarding the Toyota Reach Truck, call our specialists at (866) 696-9125!











Standing Apart from The Rest – How The Toyota High-Capacity IC Core Goes Above and Beyond Others In Its Industry.

Toyota has been a leading supplier of innovative forklifts for nearly 50 years and is 100% committed to delivering excellence from product planning to product development to manufacturing to sales and to after-sales service. As you can see, the Toyota total value story is unique only to Toyota.  Toyota forklifts are manufactured to perform, to be reliable and durable and to be a long-term value for you and your business.

Now that’s a story of total value — total value that lasts.

The new High-Capacity Core IC Pneumatic (2THD) combines modern innovation with the quality and overall value you’ve come to expect from Toyota. Built using the Toyota Production System in the heartland of America, you can expect industry-leading lead times and rapid parts distribution to keep your operation on the go.

Toyota’s High-Capacity IC Core Pneumatic delivers versatility to handle any heavy-duty task while promising to fit the exact needs of your high-capacity operation. Ideal for lumber, steel, automotive, and any application where you need

major lifting capacity, the High-Capacity Core IC Pneumatic comes equipped with a Cummins 4-cylinder diesel engine that delivers up to 173 HP to give you the torque you need to move anything in the warehouse or under the sun. And it’s durable, with a rugged drive axle and electronically controlled transmission rounding out a reliable, heavy duty build.

Not only is the High Capacity Core IC forklift built to last, it is also visibly the best. See the value of the High-Capacity Core IC Pneumatic in two important areas. When operators are hard at work, the low-tilt cylinder design, shorter carriage, and clear-view glass provides an unobstructed sightline. And when it comes time for routine maintenance, a full side-tilt cab with 65° opening improves access to major components – making the High-Capacity Core IC Pneumatic the clear, best option.


We have picked out 6 of the top details that set the Toyota High Capacity IC Core Pneumatic apart from the others:


            1. 7” MD4 Touchscreen display offers key information and parameter adjustments
            2. Premium steel cabin with ergonomic air ride seat and fingertip controls
            3. Full side tilt cab for ease of service and repair
            4. Mid-mount tilt cylinders for enhanced mast and tilt parameters
            5. Cummins QSB 4.5 diesel engine provides superior power and torque
            6. Compact footprint with smooth turning and gear shift

Adding a new forklift to your fleet should be an investment that lasts. Toyota builds the best for its customers. It’s a forklift with better components and meticulously planned integrated systems that work together to deliver intuitive, dependable performance day after day. Toyota forklifts don’t often require service beyond scheduled maintenance. But when they do, it’s fast and easy — by design. And legendary Toyota quality means more productivity over the lifecycle of your forklift, along with lower repair costs.

Toyota leads in quality, durability, reliability and value, thanks to advanced technology and the world-renowned Toyota Production System.    With the broadest and most complete set of material-handling solutions in the industry, Southeast Industrial Equipment specializes in meeting all of your needs — from a single forklift to an entire fleet.  We’ve got you covered!

Scan the QR Code Below with Your Phone For a Downloadable Version of The High Capacity IC Core Brochure!







SIE Wins The Prestigious TMHU President’s Award For The Fifth Consecutive Year!

During the Toyota Materials Handling, U.S.A. (TMHU) Annual Dealer Meeting Toyota recognizes the top dealerships in the North American Market with elite awards for their accomplishments from the year before. 

In order to obtain Service Excellence a dealership must excel in PM completion, Toyota Service Market Share, Customer Satisfaction, and Training. SIE was recognized for Service Excellence in 2020. 

For Parts Excellence a dealership must excel in Parts Inventory Management, Parts Sales, Training, Parts Market Share, and Customer Satisfaction. SIE was recognized for Parts Excellence in 2020. 

Sales Excellence is obtained by a dealership for excelling in the areas of Sales Market Share, Sales Coverage, Training, and customer satisfaction. Sales Elite is given to the top dealers in Volume of Toyota forklift. SIE was recognized as a Sales Elite recipient in 2020.   

Finally, Toyota’s President’s Award is only given to the dealerships that excel in ALL areas of the business and meet the top % of their markets. SIE was recognized as a President’s Award winner for 2020! 

SIE Awards 2018

Should You Buy a New or Used Forklift? 4 Factors to Consider

Used ForkliftsGuest post written by Alex Hilke of Conger Toyota-lift out of Green Bay Wisconsin.

If you’re in charge of purchasing forklifts for your company, you might be overwhelmed. After all, there are hundreds of options to choose from. Your biggest question might not be what model to buy or what options you need, but rather:  Should I buy new or used?

Fortunately, this guide will outline four key factors to consider, so you can make the right choice for your company, needs, and budget.

1. The Cost

If you’re like most companies, you’ve got a budget to stick to when making equipment purchases, so buying a used truck can be tempting, since it’s almost always the cheapest option.

Consider as an example these new and used forklift pricing scenarios:

First, a 5,000 lb. LPG-powered cushion:

  • New: Approx. $24,000 to $30,000
  • Used: Approx. $9,900 to $21,900

Second, a 5,000 lb. electric sit-down rider:

  • New: Approx. $35,000 to $40,500
  • Used: Approx. $8,550 to $25,000

But the purchase price alone doesn’t tell the whole story, because there’s another cost factor you may not be aware of that applies to both new and used trucks alike, and that’s the total cost of ownership.

If you’re unfamiliar with the concept, let’s break it down.

The total cost of ownership refers to all expenses related to the operation of the forklift. That includes the purchase price, fuel, operator training, and maintenance costs.

In deciding between new and used, maintenance costs are a critical factor to consider. That’s because used lifts have more wear and tear, and thus higher maintenance costs. Realistically, a used forklift can cost around $3.50 per hour or more in maintenance. A new forklift, on the other hand, will cost around $1.00 per hour.

So, when you consider the total cost of ownership instead of just the purchase price, you’ll get a more holistic look at the real costs of both new and used lifts. And that can help you decide which one is the right choice.

2. Your Work Needs

The standard advice from industry experts is that you should consider a new truck if you plan to use it for more than 4 hours per day, 5 days per week. That means if you’re running an around-the-clock warehousing or manufacturing operation, you’re probably better off going new.

But besides expected service hours, there are a couple other things you should consider. One is your facility’s layout and operational needs. For instance, if you’re operating a warehouse with 25-foot tall racking, you may have difficulty finding a truck with that tall of a mast on the used market.

Likewise, if you’re stacking pallets inside semi-trailers, you might have a tough time finding a lift with a shortened “trucker’s” mast.

If your facility has narrow aisle widths, you may require a short-frame 3-wheel electric forklift, a swing reach truck, or a side loader forklift. Each of these trucks may be in limited supply on the used market. A final factor to consider is the hydraulic setup of the truck.

If you’re using multi-function attachments like paper roll clamps and fork positioners, you’ll need at least four functions, but you may have trouble finding a used truck with that many functions that also meets your other operating requirements. Adding more hydraulic functions is an expensive modification to make. So, if you find yourself in that situation, you’re likely better off going new. That way, you can get the correct configuration from the start.

3. The Truck’s Service History

No matter what your business is, the name of the game is productivity. You’re not buying a forklift to just have it sit unused. You’re buying it to work, and if your operation requires equipment to operate at maximum uptime, you can’t afford to risk costly downtime events.

When it comes to greater reliability, less downtime, lower maintenance, and overall better productivity, new is the way to go. Obviously, new trucks won’t have any wear and tear from prior use. But in case something does go wrong, you’ll have the peace of mind of an extended warranty. Not all used forklifts come with that assurance.

Conversely, if you’re planning on having the lift serve as a spare or part-time truck, you may have a bit greater appetite for risk, and a used lift truck might be a good choice.

In that case, you’ll need to carefully consider the truck’s history before buying. For starters, make sure to get the service hours and maintenance log upfront.

Then, see if you can find out more about the truck’s previous operating environment.

After all, certain kinds of work environments and operating practices can take their toll on these machines, including:

  • Extreme heat or cold
  • Continuous operation across multiple shifts
  • Poor maintenance practices
  • Operator abuse

If you’re eyeing an electric lift, there’s another aspect of service history you’ll need to consider: The condition of the battery.

Unfortunately, this is something buyers often overlook. But since a new battery can cost anywhere from $3,000 to $12,000 or more new, you’ll want to make sure that you don’t.  A good rule of thumb is to look for batteries with at least 80% capacity remaining. That equates to roughly four hours of usage before needing a charge.

Now, if you’re comfortable with the truck’s history and current condition, your next step is to have a qualified technician inspect it. They can alert you to anything that’s structurally deficient, mechanically defective, or that jeopardizes safety, like:

  • Compromised overhead guard
  • Binding or lopsided mast
  • Leaks
  • Loud noises
  • Wiring issues
  • Unevenly worn tires

One way to reduce your risk of buying a shoddy used truck is to purchase from a factory-authorized dealership. Because they must meet stringent manufacturer standards to carry their brands, you can trust the quality of the used lifts they sell.

4. Your Urgency

In a perfect world, you could predict exactly when you’d need a lift truck. You’d be able to plan ahead and make the arrangements to get it in time. But the reality is that your operational situation and needs can change at any moment.

Maybe you’re experiencing a sudden surge in business. Or perhaps one or more of your current lift trucks are out of commission. Either way, you may find yourself in urgent need of a forklift. If that’s the case, you might need to consider going with a used truck. In some cases, you can buy a used lift truck and put it to work in as little as a day or two. Especially if you’re buying from a local, certified dealership.

New trucks, on the other hand, can take as much as 18 weeks before they ship from the factory to the dealership and are ready for the customer, and that simply might not be an acceptable time frame for you and your company.


There you have it: Four key factors to help you decide between buying a new or used forklift.

We’ve given you a lot of useful information, but you may still have questions. If that’s the case, there’s no substitute for consulting with industry experts who know lift trucks. The experts at Southeast Industrial Equipment can help answer any questions particular to your situation so you can get the perfect lift for your needs and budget.

2020 Roaring Twenties Award Winner for the Florence, SC Branch

Southeast Industrial Equipment, Inc.  has been named one of the 40 fastest-growing companies in South Carolina for 2020 by SC Biz News. Twenty large companies and 20 small companies have been named to the statewide list presented annually by SC Biz News. This honor recognizes the state’s fastest-growing companies based on both dollar and percentage increases in revenue from 2018-2019.

In order to qualify for the Roaring Twenties designation, companies must have a physical presence in South Carolina and be a for-profit entity or a nonprofit organization (EXCEPT FOR: government entities and charitable organizations, including 501(c)3 organizations.  These types of nonprofits are not eligible). Company size was determined by gross revenue: A small company was considered as having $10 million and under in revenue. Large companies were classified as having over $10 million in revenue. Small companies must have had revenues of at least $500,000 each year for the years 2017, 2018 and 2019. Profiles of the winning companies will be published in the winter issue of SCBIZ magazine. The winners will be honored with a virtual event on October 15th.

The winners and their locations, in alphabetical order, are:


Small companies:  
360Clean Charleston
Accountfully Charleston
Alder Energy Systems LLC Charleston
Big Red Box Coastal Charleston
Broadband Infrastructure Inc Greer
Cantey Tech Consulting North Charleston
Catch Talent Daniel Island
Ceterus Inc. Charleston
Crawford Strategy Greenville
Docugraphics LLC Charleston
exaqueo Charleston
GenX Security Solutions Greenville
High Spirits Hospitality Greenville
Intellectual Capitol Greenville
K-Con Inc. North Charleston
Lee & Associates – Greenville/Spartanburg Greenville
Matt O’Neill Real Estate Mount Pleasant
Pintail Capital Partners Greenville
Southeastern Institute North Charleston
Upstate Granite Solutions Greenville


Large Companies  
A3 Communications Inc. Irmo/Summerville/Greenville
Cantey Foundation Specialists Camden
Capital Waste Services Columbia
Crescent Homes Charleston
Evans General Contractors Greenville & Charleston
Frampton Construction Co. LLC Ladson
Langston Construction Co. LLC Piedmont
Logisticus Group Greenville
Mashburn Construction Columbia
Mavin Construction LLC Greenville
MedTrust Holdings Inc. Hanahan
Phi Life Sciences LLC Charleston
Samet Corp. North Charleston
Shelly Leeke Law Firm LLC North Charleston
Southeast Industrial Equipment Florence
Spencer Hines Properties Spartanburg
Stantec Consulting Services Inc. North Charleston
The Office People North Charleston
Triangle Construction Co. Inc. Greenville
USI Insurance Services Mount Pleasant

SIE Achieves Philanthropic Accolade from Second Harvest Food Bank of Metrolina

Second Harvest Food Bank of Metrolina held the 2020 Partner Appreciation Awards Thursday, March 12th recognizing its partners for their commitment to helping end hunger in the Charlotte, North Carolina and Metrolina communities. Second Harvest Food Bank of Metrolina (SHMETROLINA) strives through education, advocacy, and partnerships to eliminate hunger by the solicitation and distribution of food. SHMETROLINA has been in existence since 1981. SHMETROLINA serves over 800 partner agencies including soup kitchens, emergency pantries, homeless shelters, senior programs, low-income daycares, veteran service organizations, and animal rescues in 24 counties in North and South Carolina.

Southeast Industrial Equipment wins Second Harvest Food Bank Partner AwardIn 2019 the Second Harvest Food Bank of Metrolina had a list of accomplishments in 2019 that should not go without recognition:

  • Distributed over 60 million pounds of food and household items to their network of over 800 agency partners.
  • Distributed over 32 million pounds of fresh produce, dairy, meat & seafood. These are foods that low-income families need to stay healthy but struggle to afford.
  • Volunteers donated over 300,000 hours. This is the equivalent of 144 full-time positions with a labor cost savings of 7 million dollars.
  • 259 different programs were aimed at the ending of child hunger including backpack programs, kids cafe meal sites, and school-based mobile pantries.
  • The equivalent of 6.6 million pounds were collected in food and fund Drives.
  • Over 7.1 million pounds of food was distributed through 520 Mobile Pantries serving rural areas where poverty is high and resources are scare.

Here at Southeast Industrial Equipment, giving back to the communities that we serve is something we take great pride in. Each of our 10 branch locations throughout South Carolina, North Carolina, Georgia, and Virginia are encouraged to participate in several charitable activities from sponsoring events to volunteer time to collecting items to donate. The Second Harvest Food Bank of Metrolina has recognized SIE as a 2019 New Partner Award Winner and we could not be more honored! In 2018 we were able to donate over 5,200 pounds of food and in 2019 we were able to donate an additional 3,000+ pounds by developing a friendly internal corporate competition to see what team could donate the most goods.

Southeast Industrial Equipment is honored to receive this award and look forward to continuing our partnership with the Second Harvest Food Bank of Metrolina in 2020 and the years to come.


2019 Holiday Gift Guide For Your Warehouse

2019 Holiday Gift Guide For Your Warehouse

1. Rack Guards –  Designed to set up quickly and easily to protect the corners of machinery, buildings, and offices with 90 degree bend to fit snugly around corners providing the ultimate protection against lift trucks or other mobile equipment.


2. Safety Rails & Guards – Safety railing greatly improves facility safety and efficiency by reducing costs associated with employee injury, machinery downtime, and building repairs due to accidental collisions.


3. Floor Tape & Floor Markings – Industry leading patented floor tape to help you spend more time on value added actions – producing, receiving, and shipping materials and less time on non-value added activities such as painting floor lines.


4. Storage Bins and Systems – Keep parts organized and readily accessible enabling you to identify parts quickly reducing downtime. High density, pick rack systems, and many more available to suit your business.


5. Annual ANSI Aerial Work Platform Inspections – Aerial work platform equipment inspections must be done 13 months after the previous inspection annually. Book your inspection today to stay in compliance and avoid costly fees.


6. Forklift Forks – “Just like Bubba in Forest Gump knows everything there is to know about the shrimping business, there is a lot to know about forklift forks. You can lift with them, sideshift them, fork position them, and even rotate them. Not to mention there are a variety of sizes, classes, and mounting types to choose from.” Fork Types From A to Z


7. Forklift Tires  Are you like most, wondering what type of tires you need for your forklift? What if you don’t know when to replace your forklift tires? There are critical factors that could save you and your company a great deal of time and money when buying and having the right tires put on your lift trucks.